Founded by Eugene Ustinenkov in 2006, SoftOrbits is an image data processing software development company that focuses on building small-scale utilities that help amateur photographers deal with time-consuming tasks. Over the years, SoftOrbits grew into a niche-leading company with over 300,000 users, a million monthly downloads, and recognition from CNET, Softonic, and OISV.
One of the team’s latest creations, AI Photo Editor, has become one of the most successful product releases for SoftOrbits, and the team attributes the tool’s popularity to its convenience and potential for content creation.
“When we implemented AI features into a photo editing utility, we knew we weren’t going to be the first — it is something that most software development companies do nowadays. However, most of these companies choose a different approach, focusing on AI’s creative capabilities. We know that most content creators aren’t exactly excited about it, but they do appreciate tools that make menial tasks easier. That’s what sets AI Photo Editor apart,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
As Eugene Ustinenkov explains, AI Photo Editor uses AI capabilities to save time while not compromising artistic intent. The tool can manipulate backgrounds, add or remove objects, fix lighting, and more. The utility uses natural language recognition to enable editing through prompts and will integrate batch processing functionality in the near future.
What makes AI Photo Editor unique is the fact that it doesn’t advertise itself as a generative solution designed to replace creators, which makes it significantly more appealing for influencers.
“The backlash that generative AI has caused is massive, and it is very easy to understand the reasons behind it. First of all, we can see that while technology evolves at high rates, it is still no match to human creativity. Secondly, to a lot of people, AI art feels like something soulless and derivative. However, we see how this technology can be helpful, and we try to emphasize that. When you choose a different route, helping with more mechanical, non-creative, or even simply annoying parts of content creation, you get a satisfied audience,” says Eugene Ustinenkov, CEO of SoftOrbits with more than 10 years of software development expertise.
The numbers speak for themselves: according to SoftOrbits’ internal data, most users who download AI Photo Editor intend to use it for content creation and publishing. Not only that, but the tool has an overwhelmingly positive reception among these audiences, meaning that the team has made the right bet and SoftOrbits’ strategy has paid off massively.
“We are happy with the result and will continue to improve AI Photo Editor in the future to provide an even better service and show our appreciation to content creators who have trusted our vision and now rely on this utility in their daily work. With the latest advancements in AI, there are already several ways we can upgrade the tool, so this will be one of our priorities for now,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
Currently, SoftOrbits is happy with AI Photo Editor’s success, but the team is already looking into finding new ways to increase the convenience and accessibility of their tools. While integrating AI is a huge step toward that goal, there’s no reason to stop at that. The team is convinced that improving functionality alone won’t cut it in the current market — there’s a need for a structural change, especially when it comes to distribution models.
“Right now, we are in the process of switching our entire distribution system to SaaS to increase our reach and improve convenience by removing hardware requirements. As you can imagine, the process requires a lot of commitment and effort on our part, but we are certain it will pay off quickly,” says Hannes Jansen, writer and editor at SoftOrbits.
Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at [email protected] or visit softorbits.net.
