Wray & Nephew is warming up for Carnival by hosting a takeover at iconic Ladbroke Grove barbershop and film location, Mo Better Cutz, where stars like Idris Elba and Pharrell Williams have been known to have a trim.
Trims ‘n’ Tings, from 23-24 August, comes as new research conducted by the Jamaican rum brand ahead of the Notting Hill Carnival found that 42% of Londoners believe Europe’s biggest street festival is a potent symbol of how the Capital brings different nationalities and cultures together.
Guests and customers will enjoy free, fresh cuts from Mo Better Cutz’ barbers and bespoke nail art by Tinu Bello, with a side of Wray Rum Punch and soundsystem vibes. World renowned reggae act – Saxon Sounds – will also perform a one-off live set.
Carnival is a time for celebration, self-expression and community, which is why Wray and Mo Better Cutz are bringing the energy, with Trims ‘n’ Tings’.
60% of young Londoners say Notting Hill Carnival is one of the times of year where they feel the most confident, whilst 60% say it’s a time for self-expression.
The event is the largest street festival in Europe and one of the biggest in the world, pulling around 2 million people onto the streets of West London for a celebration of the Black diaspora in the UK.
Not only is it a time for celebration, but research by Wray & Nephew has found that it’s an important moment for Black Brits, as 29% of young Black and Mixed Heritage Londoners say it makes them feel proud of their heritage. 50% even going as far as saying Carnival is one of the most important days of the year for ethnically diverse Londoners.
When asked about the lasting impact Carnival has on young Londoners, a quarter (25%) say it’s brought them closer to their community, over a third (34%) have made new friends from it, and 29% say it’s the greatest expression of self.
Prepping for Carnival is also key, and almost a quarter (25%) of young Londoners say they begin planning their look one month in advance of the weekend, with 84% agreeing that how they choose to present themselves is a really important part of their self-expression.
Mo Better Cutz owner, Rodney ‘Trotters’ McGillivary, says: “Wray & Nephew IS Carnival, so we can’t wait to bring the ultimate warm up to Mo Better Cutz. We’ve been working in the heart of Carnival territory for 27 years, and know how important this street festival is to the community. Helping our customers get ready for Carnival is one of the highlights of the year for us, so we hope old and new clients will come down to Trims ‘n’ Tings and join the celebration.”
Trims ‘n’ Tings will be open from the 23rd of August to the 24th of August at Mo Better Cutz (316a Ladbroke Grove, London W10 5NQ). Carnival-goers can book appointments for free via this link. Limited availability. First come, first served. Terms & Conditions apply.
