There’s a long list of underrated techniques you can use to market your business online. E-commerce marketing has been heavily influenced by widely used social media marketing, blogs and having a fully functioning website.
But it’s time for you to think out of the box and use different marketing strategies from your competition. For instance, you can use after-sales services to ensure loyalty with existing customers instead of only prioritising attracting new ones. This refers to the services and support a company offers to the customers as part of its marketing and branding strategy after they buy a product from the business, e.g. online support, warranty service and notifications about the status of the order.
Moreover, customers are people who can be bored by seeing the same thing over again. It’s very easy to scroll and skip content that’s too familiar. Check out these unpopular marketing techniques to help keep your brand unique, engage with customers differently and increase your revenue and popularity.
Infographics
When you think about your customers, do they want to read through large amounts of information while on the net? Technology has evoked the expectation of fast-paced experiences. So, no one wants to spend time on large amounts of content on the same thing, especially on social media.
Infographics are a great way of breaking down and simplifying extensive information. They can engage and guide your customers using words and imagery. You don’t even have to invest in animated infographics. You can use speech bubbles, arrows and as few words as possible.
The good thing about infographics is that they can be in pictures or video format. So, whether you post them on your site, Facebook or TikTok, they’ll work just fine.
Partner with Micro-Influencers
Partnering with big influencers can be expensive but will give you exposure as they can reach many people. But are those people your target market? Most influencers have a niche they are famous for, but sometimes big influencers have various followers, and you don’t know how many of them could be interested in your product.
Micro-influencers have fewer followers, which can be between 10,000 to 50,000. But at this stage of their career, they have a more specific niche and partnering with them could secure you a substantial number of customers cost-effectively. For instance, if you’re marketing a sportsbook, you can find an influencer famous for their great insights on sports.
Chances are, most of their followers are sports enthusiasts who bet on sports or are keen on joining. This means you’ve just given them the necessary information and maybe a little push to try it out. Also, influencers are easier to relate to and trust.
Interactive Content on Various Platforms
Creating interactive content is beyond blog posts and responding to social media comments. Engage your customers to appoint where they’re confident your products or services will work for them.
Interactive tools such as quizzes, calculators, virtual tours and try-ons can help familiarise potential customers with your products. You can include quizzes on blog posts and social media story polls. To make them more fun and interactive, personalise them and use phrases like, “find out which perfume matches your personality….”
Such quizzes and even calculators can help customers determine which products suit them best. Then with try-ons and virtual tours, you can help them see the kind of product they should expect and how it will help them in real life.
SMS Marketing
SMS marketing can help you connect to a large and diverse audience in a personalised manner. It’s great to receive an SMS directed to you and can help you get what you need. You can use these to lure customers to your website and alert them of sales and other promotions.
To make them more personal, you can add the customer’s name to the message and divide them according to interests, location and other personal details. This way, they won’t have to dismiss your messages because they’re irrelevant to their needs.
Freebies
Freebies can be a valuable way of marketing your brand. It shows your target market that you care, understand and what your business can offer. They’re likely to buy, especially if the freebie worked well for them. On top of that, they’ll recommend it to friends, colleagues and family.
Freebie marketing can be a sample of your products, a gift (if it’s not one of your products, let it be something that works well with them) or a free trial. If customers enjoy these, they’ll come back for more and even spread the word on your behalf.
Our Conclusion
There are many ways you can market your products online. Some techniques may seem like a thing of the past, but they still work exceptionally well with e-commerce marketing. If you’ve been using the same marketing techniques for a while and are afraid it’s boring your followers, try the five e-commerce marketing strategies listed above.
They’re practical and can keep things fresh with your loyal customers while attracting new ones. The one common element about these strategies is that they help engage with customers so that they can understand your brand even better.
