Marketing campaigns can be pricey, especially large-scale ones, but not all marketing campaigns need to be expensive to be good. If you’re on a tight budget but still want to create a marketing campaign that’s fun and engaging, don’t worry! Here are 7 ideas of cost-effective marketing campaigns.
Creating a YouTube account? Free. Uploading a YouTube video? Free! Of course the whole process of producing videos and editing them may cost a bit, as will boosting them for marketing purposes, but definitely not as much as you would need for TV advertising.
YouTube can easily reach mass audiences and there’s the opportunity to create your own YouTube series about your products or services! A ‘How to use…’ video would be useful for new customers or simply uploading short videos about your products is practical too.
Remember to make your videos entertaining and attractive for your audience. You can use royalty free music to keep the viewers engaged and add all kinds of sound effects too!
2. Social Media
Similar to YouTube, using any form of social media to market your business is truly an effective way to save money. Instagram, Facebook, Twitter, TikTok and even LinkedIn are platforms that can help you promote your business. And with growth in social media users set to steadily continue its upward trajectory, it’s sustainable too.
With social media, there’s always the possibility that one of your posts will become viral – viral videos circulate social media constantly, from Instagram Reels to TikTok, so never underestimate the power of social media.
3. Guerilla Marketing
Perhaps one of the most creative marketing campaigns you can do from this list – it’s cost-effective and fun! Guerilla marketing is all about experiences, offering consumers a unique and immersive experience. For example, pranks on cinema attendees or simply the public in general when promoting upcoming horror films is a way to do this. However, be careful with these types of pranks as it may not always be a good experience for the customer!
4. Email Marketing
Another way to save money on your marketing campaigns is to invest in email marketing. You can send personalised emails to your customers, along with any new offers or rewards they may have received. It’s definitely one way to maintain your relationship with a customer and create a meaningful and loyal relationship.
You can get more out of this strategy using mass email marketing software. That way, you can create and maintain high-quality mailing lists for your cold email campaigns. You can also build your contact list from scratch by extracting email addresses from social media sites like LinkedIn and Twitter or webpages for blogs, Yelp, and more.
Good email management solution allows you to monitor email list deliverability. You need this to ensure a ROI on your email campaigns. It enables you to track delivery, bounce, and open rates to measure your success and amend your mailing list accordingly.
5. Blog Writing
A simple marketing strategy is simply to write blogs on your business website. It can drive traffic towards your website (with the appropriate use of Search Engine Optimisation (SEO), of course) and the higher the quality of blogs that you post, the more likely you are to show up on relevant search engine results pages (SERPs).
6. Back to Basics: Booklets and Brochures
Most of the world is on the internet, however, this doesn’t mean that you can’t use traditional marketing methods to help promote your brand. This is especially helpful for travel businesses, but any business can do this too! Why not try making booklets and brochures as part of your marketing campaign? You can easily use booklet making equipment to help you do this, making it both cost effective and time efficient.
7. Exclusive Discounts
It may seem counterintuitive – why offer products at discounted prices when you have a small budget? Well, it’s an excellent way to attract both new and old customers by showing them that they can save money! Not only will it engage customers, but it can also help build a loyal customer base.