It has been a devastating 18 months for the hospitality sector. Hundreds of venues have closed. Thousands of live events and festivals have been cancelled. Artists and creatives have had nowhere to perform. Because of this, leading craft beer specialists Pistonhead are throwing their considerable weight and support behind grassroots venues and the reopening on July 19th by giving away 70,000 free cans of Pistonhead Kustom Lager via an online application.
Musicians have not had a platform on which to perform and the knock on effect has hit everyone from crew to sound and lighting engineers, security personnel, bar staff and other casual employees who rely on the hospitality sector for their income. It has been brutal but a little help is on the way from Pistonhead.
“The UK’s grassroots music venues have been amongst the hardest hit by the Covid-19 pandemic. Many have shut forever, plenty have struggled to just survive long enough to be able to reopen. The Pistonhead Foundation campaign will go some way towards helping struggling venues get back on their feet which in turn will provide a wealth of much needed opportunities for musicians up and down the country desperate to get back to doing what they do best.” Michael Kill – Night Times Industries Association (NTIA)
Help comes from The Pistonhead Foundation which launched in early 2019 and is dedicated to helping up and coming musicians, artists and independent venues in an increasingly difficult environment. So far the Foundation has hosted fundraising events for independent music venues, record labels and artists and continues to offer artists unique spaces to showcase their work.
This latest project will see The Pistonhead Foundation give away 70,000 free cans of beer with a resale value in excess of £300k to grassroots venues to help get cash in the tills, punters at the bar and musicians back performing. Venues can apply for an allocation of this stock through The Pistonhead Foundation.
For the last decade, Pistonhead has been crafted by specialist brewmasters at the awesome Brutal Brewing workshop in Sweden. Their beers include a dark, full-bodied brew, those double dry-hopped with tropical fruit and citrus flavours and pilsner style lagers as well as light and unfiltered brews, all at very affordable prices. Pistonhead is a brew made by people who are incredibly serious and hugely passionate about what they do and about all forms of creativity, individuality and rock ‘n’ roll attitudes. For this reason, they are standing by their creative brethren with this bold new initiative.