TUI Musement, the global Tours & Activities business of TUI, has launched a new range of premium dining cruises on the River Thames.
Guests can choose from Afternoon Tea, Dinner, Weekend Brunch or a Top Deck Coffee cruise, with views of some of London’s best-known riverside landmarks. The London experiences will be operated on a newly TUI Musement-branded vessel, easy to spot from Tower Bridge thanks to its signature TUI blue and iconic red smile. A local guide will join each sailing to point out the key highlights and provide local insight during the cruise. The launch reflects TUI Musement’s focus on differentiated experiences that help customers get to the heart of a destination.
A unique way to take in London’s landmarks, the new Thames dining cruises are operated in partnership with Thames Luxury Charters (TLC), which specialises in hosting events on the river.
“Our Thames cruises are a great example of a TUI Musement experience: created with trusted local partners and designed by our expert teams for a memorable day out,” said Peter Ulwahn, TUI Musement CEO. “London is one of those cities people think they already know, until they see its iconic landmarks from the Thames, with the added indulgence of great food. These cruises are for everyone, whether you’re rediscovering the city you call home or looking to add something memorable and quintessentially British to your stay.”
The launch of the new range of premium dining cruises on the River Thames strengthens TUI Musement’s London experiences portfolio, which now includes almost 600 excursions, activities and attraction tickets across sightseeing, culture, entertainment, food and drink. Recent additions include the TUI Musement Traditional Scone Making Workshop, also developed by the TUI team with a local partner. The new cruises also broaden TUI Musement’s Experiences for Locals collection, which offers curated activities for people to enjoy closer to home, from immersive exhibitions and comedy gigs to theatre shows and culinary experiences.
Complementing the experience, TUI customers visiting London for a city break can stay at the Riu Plaza London Victoria, located in the heart of Westminster, as the ideal base from which to explore London’s vibrant city life.
TUI Musement’s range of premium dining cruises are available now on the TUI and TUI Musement websites and apps, in TUI retail stores, and via selected partners. Prices start at £22 per person, and cruises run daily, departing from Butler’s Wharf.
