AMA shares ‘Hour We On’ visuals


AMA follows up her acclaimed debut EP ‘SCREENLUV’ with new project ‘PIXELHEART’, out now on Dirty Hit. Enlisting production from both sides of the Atlantic, the lead single ‘Hour We On’ was produced by Brooklyn based Jim E-Stack (Haim, Anna Of The North, Dillon Francis). The includes personal clips from AMA, taken pre-lockdown in London and LA, watch it here.

The EP opens up with the crescendo of ‘Bright’ produced by rising London producer and previous collaborator Daniel Hylton Nuamah, whilst the 2-Step groove of ‘Rush’ was produced by West Coast Major Lazer, Diplo and Madonna collaborator Santell. The EP creative was driven by Places + Faces founder Ciesay.

Written by AMA herself, she explains what inspired the EP “‘PIXELHEART’ looks at love from a Gen Z perspective; from longing to find someone to share all the love you have, to not letting the constant overwhelming nature and fast pace of life distract you from the things that you love and the things that are most important to you. From the freeing feeling you have when you’re in control of where you get your joy and not having to crave validation from things like guys or Instagram, to the rush of emotions that you have once you are at the start of a new relationship. The ‘PIXELHEART’ EP really just captures a lot of the emotions I have felt throughout my teens, the ups and downs going on in my pixelated heart.