Award-winning cultural initiative Art Of London today announces a new piece of art appearing in Piccadilly Circus from Morag Myerscough. It’s the latest to form part of the public art commission, ‘Brighter Future’, developed with the National Gallery X (NGX) and other prestigious arts institutions.

Renowned contemporary artist Morag Myerscough and her new sculpture, which forms part of the ‘Clean Power’ campaign, joins the ‘Brighter Future’ public art trail, which aims to represent optimism, progressiveness and a collective determination of building a brighter and better future through a multitude of colour and media. Hooking into this theme, ‘Clean Power’ aims to encourage action on the transition to a low carbon future, as part of a larger project to fund community rooftop solar energy and the planting of woodland in the capital.

An eye-catching sculpture bursting with Myerscough’s signature bold and colourful style, ‘Clean Power’ is made primarily of renewable bamboo. The piece incorporates hand-painted panels stating ‘CLEAN POWER’, alongside the elements ‘SUN’, ‘SEA’ and ‘AIR’, which help the generation of clean power, in a way to creatively and positively urge people to support renewables and transition away from fossil fuels, and encapsulate the purpose of ‘Brighter Future.

The second iteration of the ‘Clean Power’ initiative, Myerscough most recently designed and curated flags on display over London’s famous Oxford Street, spelling out ‘TIME FOR CLEAN POWER’. First unveiled in August 2022, this aerial installation will be going on a world tour across Japan, The USA, Italy, Australia and New Zealand. Everyone in the UK can support the Clean Power campaign by purchasing a digital artwork created by Morag for just £3. Through the digital artwork, the campaign will fund the installation of new community rooftop solar energy in central London alongside the planting of a new woodland in Greater London.

As part of Art of London’s public art initiative, ‘Clean Power’ will be on display until 6th September 2022 to view publicly at Piccadilly Circus. Morag Myerscough joins the public art trail tour alongside famed comedian Harry Hill and artists Fiona Quadri and Zarah Hussain, with more to follow from Sam Williams. In partnership with Landsec, a bespoke animation created by Morag Myerscough and Robert Walker will bring a carnival of colour to the Piccadilly Lights.

Westminster City Council and the Clean Power campaign share a collective vision to look after their environments. Just like many other councils across the country, Westminster City Council has declared a climate emergency and has pledged to become a carbon neutral council by 2030, and a carbon neutral city by 2040. The Council’s Climate Emergency Action Plan sets out comprehensive actions for reducing carbon emissions across the City, working in partnership with businesses, communities and residents. As of today, the Council has installed 1,500 in street EV charging points in Westminster, more than any UK borough, and has introduced a fleet of new and upcycled EV street cleaning vehicles.

Morag Myerscough, Artist and Curator of ‘Clean Power’, said: “Art to me is a powerful way of connecting with people, and that’s why I’m proud to incorporate the Clean Power campaign as part of Art of London’s ‘Brighter Future’ initiative. I hope this artwork empowers people in the West End and gives them a sense of optimism to make positive change when it comes to renewable energy.”

Mark Williams, Director of Art of London, said: “Since launching in August, ‘Brighter Future’ is proving to be a great success; the artwork and installations so far have brought colour and joy to the streets of the West End, and we’re thrilled to be adding to this with Morag Myerscough’s bright and beautiful creation in the heart of Piccadilly.”