Arts packs to be distributed to children across London via network of food banks


A London-wide response to coronavirus has been launched by creative learning specialists A New Direction. Through the distribution of Let’s Create packs, the charity is working to support the creativity, wellbeing and mental health of children across the city.

The packs – supported by arts and craft teacher Andria Zafirakou, winner of the 2018 Global Teacher Prize – aim to keep children and young people engaged and creative during the Covid-19 lockdown, and ensure that no child misses out on the health, wellbeing, and educational benefits of creativity while away from school. The packs include high-quality arts materials such as paints, pens and paper, along with learning resources and activities for children to try out at home.

There are 700,000 children – or 37 per cent of all children in London – living in relative poverty after housing costs are taken into account (Trust for London, 2018). While a number of other charities work to ensure that these children remain safe and well during the coronavirus lockdown, A New Direction is quickly and effectively providing additional support to improve their quality of life and mental wellbeing.

A staff member handing out Let’s Create packs at Islington Play Association (one of the delivery sites) said, “one small child didn’t want to wait until she got home – she told staff ‘I want to start drawing now!’ Her dad told us that she wants to draw all the time and that it was amazing to get such lovely stuff. Another child told us ‘everything is in this box.’”

To distribute the Let’s Create packs across London to those most in need, A New Direction is working with Kitchen Social – a food provision programme run by Mayor’s Fund for London – and Specialist Crafts Ltd. who are providing discounted art materials. Following a successful pilot phase which saw 300 packs delivered across Camden, Islington, and Hackney, A New Direction is now working towards distributing up to a further 6,500 packs in the 23 London Boroughs active in the Kitchen Social programme. A New Direction is also working with local partners including the Mayor’s Office, Local Authorities, the wider cultural sector, and the business community to develop the offer for the summer period, with the aim of fundraising to reach 10,000 packs.

Any organisations interested in supporting the London delivery of Let’s Create packs should get in touch with Lawrence Walker, Development Manager at A New Direction:

Let’s Create packs are being distributed as part of a national effort orchestrated by Arts Council England, with over 25,000 packs being distributed across the country through Arts Council England’s Bridge organisations and their local partners. This distribution will act as the first phase of the wider programme, which will roll out in the coming weeks. Arts Council England has been able to fund the Let’s Create packs thanks to the National Lottery. Crafts Council and Art Fund have provided additional support.