As London experiences the hottest day since 1976, matching 37C temperatures in Florence, Badiani Gelato are giving away 600 free Affogatos made with their iconic Buontalenti gelato and premium illy espresso in an edible cup across all the London locations (Covent Garden, Notting Hill, Mayfair, Chelsea, Elephant & Castle, Canary Wharf, Cabot Place, Westfield, Victoria, Hampstead Health, Angel and Wood Wharf).
On the 27th and 28th June gelato fans can claim their sample by going up to the counter and saying ‘Ciao, io amo l’affogato’. There will be 50 free cups available at each of the selected Badiani stores, from Saturday opening, while stocks last (one per customer).
What: illy x Badiani affogato giveaway
Where: Badiani’s 12 shops in the capital
When: Saturday 27th and Sunday 28th June 2026
How: Say ‘Ciao, io amo l’affogato’ at the counter to claim one for free
Affogato, meaning “drowned” in Italian, is one of Italy’s most popular desserts, combining gelato with freshly brewed espresso. Badiani’s new interpretation elevates the classic recipe with its award-winning Buontalenti flavour, made using a simple blend of cream, milk, sugar and eggs, alongside illy’s premium coffee.
In addition to the affogato launch, Badiani are also introducing three indulgent new iced latte creations for summer, combining its signature Buontalenti gelato with illy espresso and fresh fruit flavours. The new flavours include the Black Cherry & Buontalenti, Banana & La Dolcevita, Double Strawberry.
Founded in Florence in 1932, Badiani has built a global reputation for authentic Italian gelato and artisanal craftsmanship. The brand continues to innovate while remaining true to its heritage, introducing new ways for customers to experience its signature flavours and Italian traditions.
This summer marks the beginning of Badiani welcoming illy as its coffee partner across all its locations. Bringing together two iconic Italian brands renowned for their commitment to craftsmanship, quality and tradition.
To find out where your nearest Badiani store is and to find out about the latest affogato and desserts visit: https://www.badiani1932.com/
