Balham resident becomes first M&S customer to win £5,000 through new Sparks scheme


Balham resident Marilyn Bishop has become the first ever M&S customer to be treated to a £5,000 e-gift card since the retailer relaunched its new Sparks loyalty scheme, after popping to her local M&S Foodhall in Clapham Junction for her daily shop.

An M&S customer for 42 years, Marilyn visits the Foodhall at Clapham Junction every day on her way home from work. Asked about her reward, Marilyn said: “I’ve been shopping at M&S for decades and couldn’t believe it when they told me I had won £5,000 to spend. I haven’t been able to sleep thinking about what I’m going to buy! My first purchase is going to be a nice bottle of whisky for my next-door neighbour. The reward was such a lovely surprise and it’s been a ray of sunshine in these difficult times.”

Joe Erskine, Store Manager at M&S Clapham Junction, added: “We’re absolutely overjoyed that Marilyn is the first customer we’re treating to the £5,000 Sparks reward – it couldn’t have happened to a more deserving customer. She’s a valued and well known customer loved by the store team, so it was a really special moment for all of us for her to have been the first recipient in the whole of the UK. We look forward to catching up on how she’s been treating herself during her next few visits!”

In line with the retailer’s transformation plans, M&S completely reinvented and relaunched its Sparks loyalty scheme to its seven million Sparks customers earlier this month. The ethos of the scheme is that good things happen every time customers shop, with M&S donating to their chosen charity with every purchase. There are 35 charities to choose from, so customers can be confident that the causes they care about are also the causes M&S invests in.

The exciting digital-first loyalty scheme offers M&S customers the chance to receive a plethora of rewards and personalised offers, with M&S treating one Sparks customer in every store, every week to their shopping for free, no matter how big or small that basket may be! One lucky customer nationwide each week will also receive £5,000 of M&S vouchers – including those who purchase items online or via the app.

There are also thousands of product giveaways every week, from packs of Percy Pigs to Apothecary Candles – all available when shopping with Sparks.

For more information on the M&S Sparks loyalty scheme, including information on how to sign up, please visit