On 16th April, Ben & Jerry’s is throwing its annual Free Cone Day celebration, and while any day free ice cream is involved is a win, the Ben & Jerry’s team behind the annual fan appreciation event, now well past its 40th year, are inviting fans to help make this year’s Free Cone Day the biggest and best yet with 1 million scoops served.
Last year, Free Cone Day made its highly anticipated return after a four-year pause, and dedicated Ben & Jerry’s fans showed the Vermont-based ice cream maker just how happy they were that the giveaway tradition was back.
Dave Stever, Ben & Jerry’s CEO said: “It was nothing short of amazing to see our fans back in our shops in their full Free Cone Day glory,. We gave out over 970,000 scoops across the globe, but we know together with our fans we can break 1 million scoops. We’re asking our fans to really bring it this year: invite their friends, family, neighbours, and help us beat our goal of 1 million scoops on Free Cone Day 2024.”
The beloved tradition began in 1979 as co-founders Ben Cohen and Jerry Greenfield survived their first winter – as a tiny, independent, two-person ice cream business – in the frozen tundra of Vermont. National Weather Service records dubbed it “the brutal winter of 1978-1979” as the average temperature reached a record low of -10°C and the winter season snowfall set a record of 52.9 inches (134cm).
Today’s traditions are no different than the first Free Cone Day in 1979 as it has always been a way to give back to the community and thank fans for their support.
Fans can stop by their local shop for a go-to favourite or ask about new flavours like S’mores, Oat of this Swirled and Spectacu-love. Can’t decide? Flavours may vary based on location but fans are welcome to try any and all available flavours and are encouraged to get back in line as many times as they’d like. Experienced fans understand it’s easiest to jump back in the queue on FreeCone Day with a scoop already in hand.
To find the nearest participating Scoop Shop, visithttps://www.benjerry.co.uk/scoop-shops/free-cone-day
