On 4th February, Black Pound Day will be opening the doors to their second London store, located in Westfield Stratford City, Europe’s biggest shopping and leisure destination. This follows the launch of their first ever permanent store in Westfield in White City last June.
The pop-up store will be open for a limited time only, and will enable more than 50 black owned businesses to sell to East London shoppers and tourists alike, with a range of quality products within skincare, haircare, books, toys, homewares, cosmetics, accessories and a variety of other sectors.
With the strong commitment to increasing the visibility of Black brands and creating cultural shopping experiences tailored to the Black cultural experience, Black Pound Day aims to get both brands and shoppers back onto the high street. The pop-up store will offer a department store-like experience for consumers to support established as well as up-and-coming Black-owned businesses including Present Your Joy, Beard Gang Members and Xay and Mama.
The site opening will be making a significant change to the accessibility of black owned businesses, allowing Londoners to shop without having to spend an endless amount of time browsing the shelves to find the brand and products they are looking for.
Founded by award-winning UK music artist and So Solid Crew member Swiss, Black Pound Day aims to encourage people to shop from and spend money with local and online UK Black-owned businesses, by replacing your usual purchases with services and products from Black-owned businesses. The platform currently has over 1500 businesses on their directory and has done a remarkable job of raising awareness of Black-led businesses up and down the country since its launch.
Black Pound Day Founder, Swiss, said: “Black Pound Day has always been rooted in what our community needs by increasing the visibility of Black-owned businesses. The opening of our second store in Westfield Stratford City is our response to calls from our community to continue this work. We are excited to bring the Black Pound Day shopping experience to East London in partnership with the Westfield team who continually support the movement.”
