Burger King’s International Culinary Frontier: GigaChat’s AI Venture Redefines Fast-Food Fare


In a daring departure set to shake up the fast-food landscape, GigaChat, an  artificial intelligence made by Sber (Russia), has proposed a radical overhaul of Burger King’s signature burger recipes.

The proposition, delivered in formal fashion through a missive from GigaChat to Burger King, charts a course toward the creation of an AI-generated formula of recipes for the  Whopper burger.  According to the agreement, burgers based on the new recipe will be sold worldwide, starting from Russia. In exchange for that, Burger King stands to gain a tempting reward of 100 million “Spasibo” bonus points. These bonus points would serve as currency for patrons looking to indulge in their burger cravings.

All of this became possible within the framework of an advertising campaign recently launched by Burger King.

This collaboration underscores the transformative potential of AI technology within the culinary domain.

Burger King has responded to the proposal with measured enthusiasm, signaling a willingness to explore the concept under specific stipulations. This acknowledgment suggests an awareness of the potential benefits inherent in such a partnership.

As dialogue between GigaChat and Burger King advances, the promise of a significant alliance looms large. With GigaChat’s avant-garde AI capabilities harmonizing with Burger King’s gastronomic expertise, an  opportunity arises to redefine the global fast-food narrative.

Presently, GigaChat boasts a user base exceeding 2.5 million individuals who rely on its multifaceted services for a gamut of functions, spanning from casual dialogue to text generation, code creation, and even providing solutions to queries.

Moreover, businesses gain access to the GigaChat API, granting entry to Sber’s neural network model. This empowerment enables companies to forge tailor-made solutions, streamline internal operations, and harness AI’s potential for heightened efficiency and ingenuity. Additionally, the service streamlines text handling, aids in content production, facilitates data retrieval, and supports the construction of analytical reports.