DJ Fat Tony unveils a new summer art installation created with 684kg of recycled plastic waste, in collaboration with recycling company, Are You Mad on Carnaby Street as part of the ‘Carnaby in Colour’ campaign.
Working with recycling brand Are You Mad, the installation will provide a vibrant feature in Carnaby Street and Newburgh Street, launching the wider summer campaign ‘Carnaby in Colour’. The temporary art piece, which will be in situ from 6 July until mid September, comes in the form of three hand / heart shaped arches that will be suspended above Carnaby Street and Newburgh Street. These will sit alongside the existing Welcome To Carnaby Street arches that have also been upcycled with the colourful recycled hand embellishments.
The installation has been made using waste plastic sourced from local shops and restaurants and the wider district. The installation took 4 weeks of collecting waste plastic, 16 days of sheet pressing and a team of 13 people to create the finished materials. A total of 684 kg recycled plastic waste was used in the process ranging from bakery crates and buckets to food palettes and unwanted shop decorations.
The project, led by Shaftesbury Capital, highlights the importance of recycling and the innovative approach to recycling from Are You Mad, who reimagine the use of plastic waste. The creative recycling agency collected, processed and cleaned all of the collected materials at their current location at 97 Berwick Street.
