CELEBRITIES HIT THE TOWN AS ORAL BEAUTY BRAND, MOON™ LANDS EXCLUSIVELY IN BOOTS STORES

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Founded by brand whisperer Shaun Neff, MOON™ reimagines the traditional, decades old oral care routine, elevating it into a complete oral beauty experience, with a range of aesthetically pleasing and pioneering better-for-you products worthy of your bathroom shelf.

MOON™ launches in the UK with the Teeth Whitening Pen (£20.00, 2.65ml), Stain Removal Whitening Toothpaste (£10.00, 119g), Activated Charcoal Whitening Toothpaste (£11.00, 119g), Activated Charcoal Rinse (£11.00, 400ml), Clean Slide™ Waxed Floss (£6.00, 50m), Clean Slide™ Waxed Flossers (£7.00, Pack of 90) and Soft Bristle Toothbrush set (£8.00, pack of 2).

The entire collection is PETA certified Cruelty Free & Vegan. Proprietary elixirs are infused into the products known to deliver function along with delicious flavours. Elixir X™, which can be found throughout the toothpaste and mouth rinse collection, is filled with antioxidants like cleansing Black Tea and Cranberry Extract, plaque-reducing Coconut Oil, calming and healing Dead Sea Salt, and soothing Ginseng and Echinacea. The formula is also packed with Green Tea, Peppermint and Tea Tree Oils that provide an invigorating boost and fight bad breath.

Neff tapped close friend and model, Kendall Jenner, to co-create one of the hero products within the collection; The Teeth Whitening Pen. As a stakeholder of MOON™ Jenner collaborated with Neff to incorporate some of her favourite ingredients in an innovative formula to deliver breakthrough whitening results.

And not only are MOON™ delivering a better experience in Oral beauty they are also delivering help to less fortunate children. MOON™ is proud to support the work of Operation Smile, a global non-profit organisation that gives free surgery and medical treatment to children born with cleft lip and cleft palate.