Celebs and their families get creative at the LEGO Group’s festive season launch event


Greg James, Binky Felstead, Tom Hopper, Kimberly Wyatt, Nathan Massey and their families were amongst the guests who unleashed their creativity tonight at the LEGO Group’s Christmas launch event at the LEGO® Store Leicester Square.

Other guests included Jessica Plumber, Sally Lindsay, Nigel Clarke and more.

Attendees got in the festive spirit with their loved ones as they took part in a number of LEGO play experiences including creating their own LEGO Minifigures and building creations to be screened on the LEGO Carousel of Creativity festive display when it launches in Covent Garden on 1 December. Fans can get ahead with their Christmas shopping too and find the perfect LEGO Gift with the support of the store associates.

Guests also built for good as part of the LEGO Group’s annual Build to Give initiative. LEGO fans from anywhere in the UK can take part too by building a star of their own design from LEGO bricks and uploading it to social media with the hashtag #BuildtoGive. For each star shared, the LEGO Group will donate a set to a child in need.

What’s more, Star Wars fans in the room had a particularly exciting treat as they were amongst the first in the country to see the new LEGO® Star Wars™ AT-AT™ set on display which launches on the 26th November at midnight via LEGO Stores and www.LEGO.com/star-wars.