Channel 4 to stream its shows on YouTube with its own ads: What this means for advertising


It was a shock to learn that Channel 4 was being privatised. Many people believed that this would stop the channel from delivering diverse content, and instead would force it to focus on its profits. Well, some more startling news has just been announced! Channel 4 has stated that it is going to extend its partnership with YouTube. This is extremely strategic. So, the question is, what does that mean for advertising? That’s what we are going to find out below.

What does Channel 4’s YouTube partnership mean?

Essentially, as Channel 4 has extended its partnership with YouTube, that means that it is going to allow their programmes to be played on this streaming platform. Ultimately, you will be able to access hundreds of hours’ worth of content and sometimes even full programmes on YouTube. Some examples of the programmes that will be fully available include:

8 out of 10 cats
Location, Location, Location
SAS: Who Dares Wins
The Dog House

Of course, there will be other programmes available for viewers. Unfortunately, they will only be available on YouTube if you live in the UK or Ireland.

What does this mean for advertisers?

As we mentioned previously, Channel 4 is in the process of being sold by the UK government. So, it’s very likely that it is going to adopt new financial processes to compensate for these changes. If you are an advertiser, you should take note that Channel 4 will be able to use this partnership in order toshow its own ads on YouTube.

Whether you are looking into advanced television or are considering contacting Channel 4 about potential advertising opportunities, it is important to take note that Channel 4 is doing its best to preserve the accessibility of its programmes. This is a revenue stream that you can use to enhance the quality of your own advertisements. Try and focus on video advertising for platforms like YouTube. If you are able tomodel your advertisements to fit the attention of YouTube’s viewers, as well as the demographics that enjoy Channel 4’s programmes, you will be able to increase your revenue and the amount of exposure that your brand receives.

Advertisers should also be aware that Channel 4 is using this as a way to scale up its platform. So, you will need to tailor your advertisements to its content. Keep conscious of the type of programmes it uploads and how your brand can tie into it.

Find your demographic

Channel 4 was known as the first online programme platform to display its content fully on YouTube. As of last year, it was estimated that around a fifth of Channel 4’s revenue was made from digital advertising. Overall, they earned around £1.2 billion. So, as you can see, Channel 4 understands how content should be advertised online. You can use this as an opportunity to find the right customers.

Will you advertise on YouTube?

And there you have it – everything you need to know about Channel 4’s new advertising strategy, and what this means for advertising in the future. By advertising this way, you will find it easier to target the right type of customers who will appreciate your brand. That way you can spread awareness of your company and its products.