City of worries! Londoners spend 15 days a year feeling self-conscious

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From healthy eating to fitness goals, this time of year is known for inspiring people to change something in their lives for the better. With most resolutions relating to appearance, a study has found over a quarter (27%) of Londoners spend up to one hour per day feeling self-conscious about their looks – which equates to 15 days a year!

The research, commissioned by SmileDirectClub, the industry pioneer and first direct-to-consumer medtech platform for transforming smiles, noted that nationwide Gen Z spends a staggering 36 minutes per day (8.4 days per year) worrying about their looks, which is 44% higher than the national average (25 minutes).

Meanwhile, baby boomers (55+) feel the most confident above any generation, with 60% of boomers rating their self-esteem as six or higher on a scale of one to ten. 63% of respondents under the age of 55 are not so self-assured, rating their confidence as six or lower on the same scale.

Top Things Londoners feel self-conscious about

Teeth [45%]
Hair [31%]
Smile [30%]
Eyes [25%]
Nose [23%]

Looking at specific features people in London feel most self-conscious about, almost half of those surveyed [45%] list their teeth as their biggest bugbear, followed by their hair [31%], smiles [30%] and eyes [25%]. While well over a third [41%] admit they tackle their insecurity by smiling with their mouth closed.