City of worries! Londoners spend 15 days a year feeling self-conscious


From healthy eating to fitness goals, this time of year is known for inspiring people to change something in their lives for the better. With most resolutions relating to appearance, a study has found over a quarter (27%) of Londoners spend up to one hour per day feeling self-conscious about their looks – which equates to 15 days a year!

The research, commissioned by SmileDirectClub, the industry pioneer and first direct-to-consumer medtech platform for transforming smiles, noted that nationwide Gen Z spends a staggering 36 minutes per day (8.4 days per year) worrying about their looks, which is 44% higher than the national average (25 minutes).

Meanwhile, baby boomers (55+) feel the most confident above any generation, with 60% of boomers rating their self-esteem as six or higher on a scale of one to ten. 63% of respondents under the age of 55 are not so self-assured, rating their confidence as six or lower on the same scale.

Top Things Londoners feel self-conscious about

Teeth [45%]
Hair [31%]
Smile [30%]
Eyes [25%]
Nose [23%]

Looking at specific features people in London feel most self-conscious about, almost half of those surveyed [45%] list their teeth as their biggest bugbear, followed by their hair [31%], smiles [30%] and eyes [25%]. While well over a third [41%] admit they tackle their insecurity by smiling with their mouth closed.