Connecting with Booth Visitors at a Trade Show


Trade show exhibits can be a great way to help your brand grow in the industry and make new connections that you may not have been able to elsewhere. At a trade show, you’re at the centre of the action and right in front of a captive audience, many of whom have buying power and are there looking specifically for new products and services for their brand, business or personal use. No matter what industry you are in, the key to success with a trade show exhibit is building good relationships with the attendees that visit your booth or stand. Some of the best ways to do this include:

Be Attractive:

The first step is to come up with an attractive booth or stand that visitors won’t be able to resist coming over to. If your stand is boring and blends in with everybody else, then you’re going to have a hard time getting people to take an interest in what you’re all about. On the other hand, if you stand out with eye-catching decor and informational elements, like these pop up banners available from, it’s more likely that people are going to come over and learn more. Use interesting information on banners, displays and more – check out the range at Discount Displays to get started with putting together a booth that makes the cut.

Have Some Fun:

Bear in mind that pretty much everybody at the show is going to be using attractive print materials, signs and banners to make their booths stand out, so it’s a good idea to do something different, like entertainment or an activity, to make your brand stand out and attract more visitors to the booth. For example, you could hold a simple competition that attendees can take part in, have fun games that they can get involved in, or have somebody providing entertainment, like fast art or magic tricks – the choice is yours! A little bit of fun will spark their interests and get them over to the booth where you can talk to them about what you offer.

Body Language is Important:

Another factor to keep in mind is the body language that you and your team use when manning the booth; this can have more of an impact on the impression that you leave than you might realise. When manning the booth, keep your body language open and approachable – have a smile for everybody, avoid crossing arms and legs, and make good eye contact. Avoid sitting down when attendees are standing talking to you, speak to attendees rather than colleagues, and don’t lean on the booth or furniture.

Find Out More:

Finally, the key to building strong relationships with booth attendees is to show an interest in them. When somebody visits your booth, don’t just go into talking about your brand – find out more about who they are, what they are looking for, and what they hope to get from the day; this will help you tailor the rest of your conversation to finding them a solution from your brand.

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