Following the recent administration of Ardmore Group, UK developer SevenCapital can confirm the recommencement of construction work at its £500 million (GDV) 462-home development 100 Kensington on West Cromwell Road, W14, under a new contractor.
100 Kensington will deliver the only new vertical village in the Royal Borough of Kensington and Chelsea comprising 462 new homes, including 276 market sale apartments and 186 affordable homes, complete with leisure, community, retail and commercial premises. Including a pavilion building for cinema screenings and events; a health club with gym, swimming pool and fitness studio; concierge, retail and office premises.
Located on a 1.7 hectare site with an architectural masterplan by John McAslan & Partners and detailed design by Corstorphine & Wright, 100 Kensington will provide a new architectural gateway for Kensington with seven striking buildings designed around a central podium garden.
One of the largest residential construction projects undertaken to date in Kensington and Chelsea, the new development is now over 30% progressed and includes The Oria Tower, a 29-storey landmark providing 129 market sale apartments and penthouses, alongside three mansion buildings, inspired by Kensington’s Victorian and Edwardian mansion blocks.
The topping out of the 29th storey tower is scheduled for October 2026, with phased completions of the various buildings planned for Q4 2027 and final build completion of 100 Kensington anticipated for the beginning of 2028.
There has already been almost £40 million worth of early off-plan sales in The Oria tower, the first building at 100 Kensington where an “early bird” sales release has commenced. The Ellery, the first mansion building offering market sale apartments, is scheduled for an early off-plan launch in September 2026. SevenCapital is a 50:50 joint venture partner on the Kensington scheme with MARK Capital Management.
James Moody, Chief Operating Officer of SevenCapital said: “Whilst construction works on the 100 Kensington scheme were forced into a temporary pause due to the administration of Ardmore Group, we are pleased to confirm that the works have now recommenced under a new main contractor, Seven Capital (Woodrow) Ltd – formed under the management of the SevenCapital Group. The new contractor has a senior leadership management team lead by myself working closely alongside our construction director, managers and experts who are highly experienced in all areas of construction, health and safety and planning. The existing funding support from Maslow Capital continues to be deployed to complete the development. It is anticipated that by the Autumn there will be over 500 people working back on site.”
“We had previously been aware of some of the financial issues facing Ardmore, which allowed us the time to develop a solid contingency plan to secure the completion of 100 Kensington should the effective administration happen, and at the same time diversify and extend SevenCapital’s capabilities for future schemes.
“100 Kensington is now back on track and currently scheduled for completion by the end of 2027. The development to date has seen an ongoing steady flow of off plan sales and this positive news about the future of the development will help to maintain buyer confidence prior to the main launch of built product on the site, anticipated next year.”
Established in 2009, SevenCapital has delivered more than 4,600 homes over the past 15 years, with a total portfolio – including 100 Kensington – reaching circa 10,000 homes, 7 million sq ft of floor space (including mixed use and commercial) and worth in excess of £2 billion GDV. The business remains one of the largest privately owned development, investment and management Groups in the UK.
