To celebrate Arsenal’s monumental title win and drive for back-to-back titles, Oakley Meta has unveiled a new film, We Go Again, starring Declan Rice, alongside a community running event celebrating the supporters and North London community at the heart of the Club.
Inspired by last year’s iconic trophy parade, the film captures the nostalgia, emotion and collective pride of that unforgettable day, reflecting the mentality that has always defined The Arsenal – win or lose, they get up and go again.
And rather than simply looking back, We Go Again channels those memories into motivation for the season ahead, turning the energy and passion of past success into a drive to achieve more. With Declan Rice sporting Oakley Meta Vanguard glasses throughout, the film brings viewers along for the run through high-quality footage captured from his own perspective, while the music playing through his glasses provides the soundtrack that fuels him along the way.
To mark the launch of the film, on Thursday 29th October, Arsenal supporters, and members and friends of Run Dem Crew revisited the route of Arsenal’s iconic trophy parade through North London, wearing Oakley Meta Vanguard glasses as they celebrated the everyday Gooners, local landmarks and community spirit that make the Club what it is. The run finished with Arsenal legend Ray Parlour welcoming runners back to a special breakfast pop-up at The Gunners Pub, transformed into RAY’S for the occasion.
Arsenal Chief Revenue Officer, Omar Shaikh, said: “The trophy parade showed the extraordinary connection that brings Gooners together, from those who filled the streets of North London to the millions around the world who were part of our success. Winning has given us the confidence to think bigger about what Arsenal can be and how we bring our supporters with us. Our partnership with Oakley Meta is part of that ambition, bringing together the power of Arsenal and our communities around the world with Oakley Meta’s technology and creativity to create new experiences that bring supporters closer to our club. We’re excited to deepen that relationship and see what we can achieve together.”
