- Despite Brexit, London is the #1 city for Generation Z.
- With a focus on values, London’s overall compatibility with Gen Z principles, ability to meet educational needs, and strong business opportunities makes it the strongest-performing city in the index.
A study revealing the best cities for Generation Z around the world has been released by on-demand housing platform, Nestpick.com.
After examining the best cities for millennials, Nestpick wanted to shine a light on Generation Z who are starting to graduate from university this year, and are now entering the workforce. Alongside facing global crises such as climate change, this digitally connected age group will also have to tackle artificial intelligence replacing humans, meaning that Gen Z-ers must train in machine learning to stay ahead of the curve.
This index initially reported by Manchester TV aims to determine which cities around the world are meeting their needs, and how they are making themselves attractive destinations to appeal to the creators, advocates, and pioneers of tomorrow.
“Taking a values-centric approach to this study, we looked into which cities around the world best understand, advocate, and embody the principles Gen Z-ers prioritise,” comments Ömer Kücükdere, Founder and CEO of Nestpick.com. “Interestingly, despite the uncertainty surrounding Brexit and the high costs of living, our research has found that London ranks first overall. Adding on to the advantages of a weakening pound, London has shown how it is at the forefront of digitalisation, advocacy, entertainment, and business. Brexit or not, London has the foundations to continue magnetising Generation Z in the long-term.”