Streaming remained the most watched TV format in September, accounting for 36.9% of total TV usage. Such data show the latest Nielsen report from The Gauge. The growth in managing sports programs is impressive — by 222%.
According to another forecast, almost half of US residents will watch live sports this year, and nearly a quarter will watch them digitally. This does not mean that live sports broadcasting will disappear. However, this confirms that many alternatives are emerging in the media space, leading to changes in the behavior of advertisers, platforms, and consumers.
Many areas need to be discussed in the sports industry. For example: what are the prospects for new digital players?
Today sports fans wait for in-depth statistics and analysis on every sports event. The critical thing here is not the format, but the exciting presentation, a wide selection of sports events, and a convenient schedule. It is crucial to seek an optimal combination of all factors.
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