The eco-mural, unveiled by micro-mobility provider TIER, can be found on Camden High Street next to Camden Lock until July 25th. It is painted with anti-pollution, CO2 absorbing paint – improving the quality of London air.
So, how does the paint work? Eco-paints used to create the mural contain no toxic substances or odours and contribute to atmospheric decontamination – the removal of toxins from the air.
During the application phase of painting, the lime found in the paint absorbs any CO2 whilst the paint dries. And with every 45L used, 14.4kg of CO2 is removed from the surrounding air, equivalent to that of one tree per year.
The paints are also energy efficient as they reflect solar energy from its surface back into the atmosphere, emitting thermal radiation.
The creative team at Global Street Art were behind each brush stroke. Lee Bofkin, co-founder and CEO at Global Street Art said of the collaboration; “We were very happy to work with TIER on this mural. TIER is not only efficient and fun, but they have a strong eco-focus. Camden is a great location for the mural, reaching a diverse array of commuters. The use of pollution-eating paints to help paint the mural echoes TIER’s meaning.”
Seb Williams, TIER’s City Manager, added; “We’re thrilled to have created a powerful eco statement in one of the most iconic areas in London. It made sense for us to place this colourful mural in an area of high car usage to highlight our commitment to reducing emissions. Not only does it look stunning, but it holds such a profound message of the environmental changes needed to create a greener, healthier and more sustainable city.”
TIER has now launched in several boroughs across the city including Hammersmith & Fulham, Kensington & Chelsea, City of London, Ealing, Richmond, Tower Hamlets, Southwark and Lambeth, with more joining throughout the summer as part of the year-long e-scooter trial.