What’s rarer than a genuine Ed Sheeran autograph? One scribbled in sauce, of course.
Today, the Grammy-winning superstar took a break from his blockbuster stadium tour to make an unlikely surprise appearance at… a supermarket!
What started as an ordinary shopping trip quickly turned into a memorable one, as the chart-topper and cart-stopper bought joy to fans by turning their groceries into memorabilia, with the entrepreneur signing everyday essentials using his Tingly Ted’s hot
sauce.
Lettuce, bread loaves, blocks of cheddar and even the occasional roll of kitchen paper were transformed into ‘sauceographs’, each one a spicy reminder of the extraordinary encounter.
Shoppers were seen rummaging their trollies and shopping bags, looking for items for the superstar to sign with no pen and paper to hand.
One surprised shopper was seen pulling out a broccoli and another a vinyl, signed in hot sauce by Sheeran himself.
Earlier today, Ed took to social media to announce his planned whereabouts, giving fans an hour’s notice to make their way to the Sainsbury’s supermarket in London Colney.
The social media story quickly gained traction, with hundreds of fans flocking to the superstore for a chance to receive a rare saucy signature from the hitmaker.
Fans soon took to social media to share snaps of their sauce signed goods and Sheeran, who was also offering fans a taste of his latest passion project, serving up free slices of pizza generously topped with Tingly Ted’s hot sauce.
In a delightful display of entrepreneurial flair, astute shoppers turned their store visit into a goldmine. Within minutes, Ed Sheeran ‘sauceograph’ items began popping up on online auction websites.
One particularly inventive seller took it up a notch, offering to immortalise a sauce-signed kitchen roll in resin, guaranteeing that Ed’s autographic artistry would stand the test of time.
On his surprise supermarket appearance, Ed Sheeran said; “It was super exciting popping into Sainsbury’s and surprising some shoppers. Tingly Teds has been such a fun project so far, hope everyone is enjoying mixing it with whatever food they like, I’m
still discovering meals that it makes even better.”
Satwinder Hayre, Store Manager at Sainsbury’s London Colney said; “We were delighted that Ed Sheeran made a surprise visit to our store today to show off his Tingly Teds hot sauces, it certainly gave our customers shivers!”
Tingly Ted’s, named after Ed’s childhood nickname, comes in a range of two no-fuss hot sauces: Tingly and Xtra Tingly and are the perfect squeeze for your fries, nuggets, falafels, fried chicken or, quite honestly, any meal at all!
Making its debut on supermarket shelves in February 2023, the collection of hot sauces was the result of nearly two years of meticulous crafting by Ed and his band of sauce experts.
Tingly Ted’s is available to purchase nationwide at Sainsbury’s and all other major supermarkets at an RRP of £3.00. Until the 16th September, Tingly Ted’s is just £1.50 for Nectar users at Sainsbury’s.
