Ahead of the elite racing season kicking off in March, Adobe has partnered with artist Rich McCor, also known as Paperboyo on social media, to imagine what circuits would look like in famous locations across the UK and Ireland, including Primrose Hill in London and Library of Birmingham.
The growing fanbase of motorsport has brought fame to locations across the world. With new cities, including London, rumoured to be added to the roster as soon as 2026, the city landscapes might further evolve to welcome the beloved sport.
To offer locals a preview of how iconic UK locations merged with the world of elite racing could look, Rich utilised Adobe Firefly’s Generative Fill tool, to integrate famous race tracks[1] into celebrated landmarks.
Whether you’re an expert creator or a novice digital artist, Adobe Firefly helps people to create high-quality imagery using generative AI and simple text prompts.
Here are five recognisable UK&I locations, reimagined as motorsport circuits:
Primrose Hill, London:
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Library of Birmingham:
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Royal Liver Building, Liverpool:
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Glenfinnan Viaduct, Scotland:
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Cliffs of Moher, Ireland:
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About Adobe Firefly:
Firefly is seamlessly integrated into Adobe Express, Photoshop, and Illustrator within Adobe Creative Cloud, marking a new era of AI-enhanced creativity for users worldwide.
The Firefly-powered tool, Generative Fill brings AI capabilities directly into Photoshop (PS) design workflows by allowing users to add, extend or remove content in seconds using simple text prompts.
Generative Fill combines the speed and ease of generative AI, with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations.
Generative Fill supports Content Credentials, serving an essential role in ensuring people know whether a piece of content was created by a human, AI-generated or AI-edited.
Content Credentials are like “nutrition labels” for digital content and remain associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content.
The technology was developed by the Content Authenticity Initiative, which Adobe founded and recently surpassed 1,000 members.
