This September, Fenty Beauty is hitting the road to celebrate the launch of its NEW Pro Filt’r Fluid Flex Foundation with the Fluid Flex Gym – a nationwide pop-up experience bringing Fenty Beauty’s latest complexion innovation to life across the UK. The Fluid Flex Gym will travel to four key UK cities, inviting beauty lovers to discover the brand-new foundation and find their perfect match across all 50 shades.
Almost three years in development, Pro Filt’r Fluid Flex bends and stretches with every (e)motion, delivering all-day smooth and flexible wear with a natural-looking finish.
The London activation will take place as part of Space NK’s Beyond Beauty Festival at Covent Garden, before the Fluid Flex Gym continues its UK tour across Manchester, Birmingham and Liverpool.
AT EACH STOP, GUESTS CAN ENJOY:
o A personalised shade match across all 50 shades of NEW Pro Filt’r Fluid Flex Foundation, with the Fenty Beauty Pro Makeup Artist Team
o The chance to experience the brand-new Pro Filt’r Fluid Flex Foundation and its next-generation natural matte formula, with a complimentary foundation sample to take home
o A complimentary shake, with three flavours to choose from
o A FREE mini bag when you spend £40+ in store
THE FENTY BEAUTY FLUID FLEX GYM WILL POP UP ACROSS FOUR UK CITIES THIS SEPTEMBER + OCTOBER
LONDON – Space NK Beyond Beauty Festival at Covent Garden Piazza | 4th–13th September | 11AM–7PM
MANCHESTER – Exchange Square | Saturday 19th September | 11AM–6PM
BIRMINGHAM – Bullring, Moor Street | Saturday 26th September | 11AM–6PM
LIVERPOOL – Paradise Place, Wall Street | Saturday 3rd October | 11AM–6PM
