This June, Westfield Stratford City is partnering with Shelter to launch festival fashion pop-up, Reloved Market. As festival style shifts away from fast-moving micro trends and toward individuality, the event will spotlight the new wave of music-inspired dressing through handpicked second-hand fashion, live performances, celebrity stylist-selected vintage edits and a huge preloved marketplace.
Running from 25-28 June as the UK festival season kicks off, Reloved Market is an immersive destination where fashion and music collide, giving visitors the chance to discover new festival-ready looks inspired by some of Britain’s most influential music scenes and subcultures.
Music shapes what we wear, so at the heart of the pop-up are four world-class celebrity stylists headlined by Lorenzo Posocco – the man behind Dua Lipa’s most iconic looks and some of modern pop’s defining fashion moments. Styling her since 2020, Posocco has helped shift Dua’s image from goth-pop to disco glamour and Y2K nostalgia. With speculation of another album coming soon, Lorenzo will be back in the dressing room serving inspiring looks for the Grammy award-winner yet again.
Posocco is joined by fellow celebrity stylists Matthew Josephs, Lee Trigg and Nayaab Tania – each tasked with interpreting a different music genre – pop, hip hop, punk and indie – to deliver their prediction of this summer’s festival looks.
Inspired by these creative visions, Shelter will curate a massive shopper marketplace featuring one-off vintage finds, giving guests access to festival fashion inspired by the artists they love, while supporting a good cause. Every purchase will go directly toward Shelter’s mission to defend the right to a safe home, proving that looking good can – and should – do good.
Style-lovers can browse the rails to the sounds of live DJ sets and performances from emerging UK talent such as Nadia Rose, Aaron Rowe, Cody Frost and Kyra, creating a high-energy atmosphere that mirrors the energy of a Britishsummer festival.
“Festival fashion is evolving. It’s no longer about what’s new; it’s about what’s original,” said Chris Mitchell, General Manager at Westfield. “By partnering with Shelter, we are making circular style culturally relevant for the East London community, offering a soundtracked shopping experience that celebrates creativity, music, and social impact.”
Lorenzo Posocco, Dua Lipa’s longtime stylist, said: “The best festival style has always come from individuality — mixing references, discovering unexpected pieces and wearing something in a way that feels entirely your own. Fashion is at its best when it tells a story, and there is no better way to find your own unique voice than through the treasure hunt of second-hand shopping. Reloved Market is about celebrating that creativity through music, cultureand personal style, while showing that circular fashion can feel just as aspirational as it is impactful.”
Visitors can head down to the opening night on Thursday 25th June and meet the stylists behind the exclusive edits. Lorenzo will also be taking part in a Q&A session to share insights from his work with Dua Lipa, which pieces he expects to be flying off the charity shop rails this summer, and tricks for grabbing the best bargains when thrifting.
Westfield Stratford City’s Reloved Market, a free-to-attend four-day pop-up, will run from 25-28 June.
