Forget matching on Tinder to find a new beau, tomorrow provides the opportunity to connect with like-minded women in London and expand your circle of friends.
GirlCrew has created a unique platform focused on connecting like-minded women in London. Although a digital community, its aim is to facilitate friendships in person; offering an additional channel in which to do so – find a group of girls to travel with, meet for coffee, start a business. Anything is possible with ‘the crew’. Members can participate in online group chat and offline events, and many friendships have formed.
This innovative brand is in a strong position in the social networking space; seeing its community engagement increase by over 200% in the last month alone. Already holding over 100,000 members across 46 cities worldwide, including Dublin, Edinburgh, Glasgow, Melbourne, and Sydney, the company is looking to grow its presence in UK cities in the next three months. GirlCrew has seen huge demand worldwide for platonic friendship groups, with waiting lists already formed in more than 50 cities around the globe.
Building a growing global tech company by investing only €60 in the first year, GirlCrew’s three female co-founders Elva Carri, Aine Mulloy and Pamela Newenham are passionate about enabling women to make friends, network in a social and professional capacity, seek advice and share knowledge. The idea came about one Friday night in 2014, when Elva Carri wanted to go dancing, but her friends were all unavailable. She put out a call for some platonic dancing friends on Tinder and quickly garnered more than 100 enthusiastic matches. A ‘Tinder Crew’ was born, which later transformed into GirlCrew.
The trio were invited to meet Mark Zuckerberg and Sheryl Sandberg to celebrate the company’s Birthday in 2016, with the Facebook founder imparting advice to always ‘put the community first’.
Harnessing the soaring demand for friendship and community, GirlCrew has tapped into a market; facilitating friendship in person, even in an ever-digitised era. In order to achieve this, Enterprise Ireland, the third largest seed investor in Europe, has helped accelerate the company’s growth through assisting in the development of a clearly refined strategy. Implementation of this strategy this year has affirmed its UK market entrance, with a predicted community growth of more than 10,000 members in the next six months.
