Former rugby player and model, Thom Evans, was part of a live installation at the launch of the Tash Modern

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Former rugby player and model, Thom Evans, was part of a live installation at the launch of the Tash Modern, Shoreditch, the UK’s first live facial hair gallery.

Taking place in one of London’s hairiest hang-outs, Shoreditch, the Tash Modernhas opened its doors for visitors to explore facial hair in a way like no other. From bearded, moustached and stubbled portraits of the nation to immersive installations, complimentary barbers and even human art (yes, those are real life bushy heads on plinths).

The Tash Modern offers a fun and fuzzy experience like no other, something modern day men are particularly interested in, according to research by Panasonic Grooming.

Research shows that almost two thirds (57%) of British gents are no longer sticking to signature styles and re-styling their facial hair monthly. What’s more, three quarters (75%) of bearded males rank themselves an impressive 7.5 or above out of 10 for attractiveness, compared to a modest 5 out of 10 which was the highest ranking by those with sideburns (19%). So, to celebrate the country’s eclectic designs and confidence boosting beards, the Tash Modern was launched to celebrate the good, the bad and the hairy…

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