This Thursday, McDonald’s is launching its 2020 Christmas advert as part of their #ReindeerReady campaign, following the story of a young boy facing an internal struggle. The advert will premiere this Sunday (15th November) during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! in a takeover of the full 90 second advertisement break.
The animated modern-day festive tale tells the heart-warming story of a mother desperately trying to encourage her teenage son to put down his screens and take part in family rituals in the run-up to Christmas.
The story, which will ring true for many young people and parents, is set to the tear-jerking, iconic track ‘Forever Young’. Originally released by Alphaville in 1984, Becky Hill has made it her own with a stripped back version, which is available for streaming, and download from Thursday 12th November, with the singer giving 10p from every download going to food charity FareShare.
The release comes as McDonald’s pledges to donate funding to enable FareShare to redistribute a further four million meals to families in need before next Easter as part of the same campaign. This means that together with the donation before October half term, the restaurant company will help to fund the redistribution of over five million meals to those families most in need.
Paul Pomroy, Chief Executive Officer, McDonald’s UK and Ireland said:
“In a year like no other, I am proud that we can stand together with organisations like FareShare and the End Child Food Poverty Task Force to support those in greatest need. Together with our franchisees, we will provide funding to the charity to enable them to redistribute over five million meals to vulnerable families. We hope our donation goes some way to supporting those in the communities in which we operate this Christmas and into 2021.”