Yesterday, Fashions Finest kicked of day one opening its doors to its Showroom featuring Nasra Mamoun Jewellery, VRS, Hoh Pabissi, Yeagob, Ziaz, Berkshire Beauty, ChicP, Alpaca Samaka, Wearable Arts Collective, SNA Fur, Elvira Graham Knitwear, Saraden Designs, Timna Weber, Sheree Robinson Knitwear, Elaine Mackenzie
On the first runway show of the day, British Helen Howe Atelier timelessly classic tailored ready to wear pieces with a modern and occasionally opulent twist left viewers excited.
Sustainable label Alpaca Samka showcased their luxury collection of
garments, hand-made from alpaca fibre on the catwalk and the showroom with their accessories on the showroom. Visitors wear smitten with their ready to wear of relaxed cool dressy casuals warm natural hues like that of Khaki and sage green.
Following on were Tijana T who intrigued with striking flowing to structured dresses. Ujjwala Bhadu collection brought warmth, fun and a sense of sunshine to the catwalk with her bright and bold collection. Exciting unique and unusual dresses came from the Wearable Art Collective. Croation designer Olya Sookie closed the show surprising guests with two familiar faces on the catwalk; TV personality Gillian McKeith stunned in a playful teal-coloured dress and her ethereal looking daughter Afton McKeith who confidently strut down the runway in a cream bodysuit. She says of her collection:
“My love for dance and mysticism has inspired me to create a conceptual fashion collection for an alternative group of people with extreme self-expression. Name Nephilim has contributed to aesthetic significance of the collection itself. Although Nephilim has more meanings, I have chosen for its representation of Gods offspring, half angels, and half warriors.”
In the afternoon Jenny Holloway, CEO of Fashion Enter/ Fashion Capital delivered a presentation on what exactly an ethical factory is in Fashions Finest series of Let’s Talk Fashion Business industry talks. Touching on themes as sustainability, company structure, compliance and quality control the floor then was opened up for a Q & A.