In a bid to stop crumpled clothes from ruining the nation’s big-day photos, Tefal and Premier Inn have announced a marriage of convenience to launch a limited-time, ‘Crease-Free Concierge’ pop up service. Aimed at rescuing guests from wardrobe-malfunction matrimony, the one-day-only service will roll out on Saturday 6th June, which is forecast to be one of the UK’s busiest wedding guest booking days of the entire year.
Guests staying at participating Premier Inn hotels; Ross-on-Wye (Herefordshire), Northwich Sandiway (Cheshire) and Bank (Greater London) will be able to take advantage of the one-day-only ‘Crease-Free Concierge Service’ powered by Tefal’s latest innovation in garment steamers, AeroSteam.
Designed to tackle all crease crises, guests will be able to request the service upon check-in, with the specialised concierge on hand to steam wedding attire swiftly, from dresses to shirts, suits and jumpsuits, so guests can step out looking polished and feeling confident, even if their outfit has spent hours crumpled in a suitcase.
Robert Stein, Home and Personal Care Marketing Manager at Tefal said, “Whether it’s a dress that’s travelled in a suitcase or a shirt that’s been folded one time too many, wedding-day creases have a habit of appearing at the worst possible moment. With our ‘Crease‑Free Concierge’, we’re bringing a quick, practical fix straight to guests’ rooms.
Powered by AeroSteam, our latest innovation in linen care, the service offers iron-like results in one stroke so people can spend less time worrying about outfits and more time enjoying the celebrations.”
AeroSteam is Tefal’s most powerful garment steamer yet, designed to deliver iron-like results in one stroke**, with no ironing board required. The AeroSteam features Tefal’s patented OptiFlow technology which combines suction to hold garments taut and steam to remove creases efficiently, for effortless steaming.
Designed for customised care, AeroSteam features three power modes and a mono‑temp soleplate – a single-temperature ironing surface designed to be safe for all ironable fabrics without needing to adjust heat settings – making it ideal for wedding outfits, no matter the fabric. With a 30‑second heat‑up time, it’s perfect for quick touch‑ups before heading out. For added peace of mind, AeroSteam automatically switches off if left unattended and is repairable by Tefal for 15 years.
Simshad Majeed, Hotel Manager at Premier Inn London Bank (Tower) said, “Guests stay with us for a whole variety of reasons and at this time of year weddings are often top of the list. Wedding guests book Premier Inn as they know what they’re getting – a great night’s sleep and a convenient location near to their wedding venue – however what can be unpredictable is the state of the wedding outfit when you arrive after a long journey!
Being able to offer this pop-up service for our guests is a fantastic way of wow-ing them and ensuring they can attend their special occasion looking their best!”
The one-day trial service offers an on-call, in-room steam, helping wedding guests look their best for the nuptials.
