Microbreweries are the latest trend that is sweeping London’s hospitality market, with small alcohol producers and tiny bars helping to halt the decline in pubs in the city.
With this in mind, read on to find out more about how you can establish your own microbrewery and take your passion for ale to the next level.
Do Your Research
Before you enter the competitive microbrewery market, you need to check out your competition. Find out more about London’s most popular microbreweries and see if there are any techniques they use that you can incorporate into your strategy.
Think About A Theme
With so much competition, it’s important that your microbrewery stands out from the crowd. Try to find a theme or style for your enterprise, be it serving a quirky style of beer or hosted themed evenings so that you can mark your establishment out as THE place to visit in London.
Hone Your Brewing Skills
Whilst you might know the principals of brewing beer, you need to add finesse to your skills if you want to create a delicious recipe for beer that discerning drinkers will enjoy. You can practice by yourself and test your beer on your friends and family, or you could opt to take a course on brewing beer to give you the chance to learn from the experts.
Equip Your Microbrewery
Brewing beer commercially is different to making it at home, so you need to make sure that you have everything you need to make delicious, consistent beer that will keep your customers coming back for more.
Get An Alcohol License
Any premises in the UK that sells alcohol needs a license, and selling beer without one could incur severe penalties, so make sure that you apply for yours and wait until it has arrived before you open your brewery. Make sure that all staff are familiar with the laws surrounding serving alcohol and implement good practices when you open your establishment.
Host A Grand Opening
When the day finally comes for you to open your microbrewery, host a grand opening and invite lots of different members of society to come and sample your beer and hospitality. Share the event on social media and in local newspapers to draw people to your establishment and give it an auspicious beginning.
Keep It Clean
Microbreweries produce beer, which means that they can be prone to getting dirty and smelly quickly. To avoid this, work with a professional cleaning company such as Ideal Cleaning Services, who can help you to keep your space looking inviting and exciting.
Support Your Regulars
As your business flourishes it will acquire a host of regular clients, so make sure that you support them and show them that you value their business. After all, they are the ones who will be helping your business to grow and continue to thrive, so consider using a loyalty scheme to show your regulars how much you care about them and value their contribution.