eBay is a powerful money-making tool that, if utilised correctly, can give the seller a full-time business opportunity. In order to have a successful business, you need to have a professional setup. These 8 simple steps will help you to set up your eBay account and maintain a productive selling page.
1. Pricing your Product Correctly
Correct pricing can be the difference between achieving a sale or the customer going elsewhere. If the price is too high, the customers will be scared away and look elsewhere for a lower price. If the price is too low, customers will be skeptical regarding the authenticity of the product and so look elsewhere to something that they believe to be a realistic price. So before putting a value on your item, do some market research to find what is the current going rate for what you are selling. Whether you sell cutlery, socks, cars, or even music bands (yes, this happens!), if you price your items poorly, you should not expect a lot of interest.
2. Know your Product
This is vital for any business. You need to know your product inside and out so you are able to answer any questions that you may be asked. If you can’t answer them, then the customer may lose faith in you and won’t be attracted to the product.
3. Increase Traffic with a Relevant Title
Having a clear and solid product title will allow potential customers to find your product easily. Don’t make the title too short or too long. Try to be as descripted as you can whilst keeping it concise at the same time. Make sure to include keywords in the title which will trigger your product into being displayed.
4. Use the Best eBay Selling Tools
Unless you only sell a few items, you really need to take advantage of leading eBay solutions. There are a ton of fantastic tools that will make the management of your inventory, orders, and payments so much more convenient. For example, you could use an innovative eBay listing tool that offers all-in-one ebay selling manager software. Some will even give you a 7-day free trial so that you can test out the eBay tools. You will find that they allow you to manage, automate, and grow your eBay business in a far more convenient way than using traditional tools such as spreadsheets!
Before purchasing any eBay selling tool, make sure you read plenty of reviews to establish their worth. Some offer much better features than others, while some might offer more value due to their pricing.
5. Have an Informative Description
Similar to knowing your product, a strong product description will lead to customers being able to figure out if they want your product. Think of your product description like it is your salesperson – the more information you put into it, the more chance it has of making a sale!
6. Clear Picture of your Product
A clear, solid, quality picture of your product creates a fantastic first impression. Customers will not buy your product if they can’t see it clearly. A professional picture can be obtained for a relatively cheap price. The cost of having a professional quality picture will pay for itself in additional sales.
7. Payment Options
Having multiple payment options is highly desirable and therefore it is strongly advised. Having multiple payment options will allow more customers access to your product. Basically, if the customer can’t pay for your item, you can’t make a sale and your business will not survive long term. PayPal is obviously one of the most popular and convenient payment methods, but you will find plenty of others that will enable simple transactions with your customers.
8. Product Reviews and Post-Sale Service
Having solid customer feedback will act as an advert for your business as a whole. When a customer is looking to buy a product, they will immediately see if you provide a decent service or not. Your business behaviours will be reflected in the reviews which will stay tagged to you to the end. A great reputation is extremely advantageous for a business and that is why you should do whatever it takes to protect it.