Launching a new product or service is a turning point for any business. Whether it’s your first or fifth launch, a new collection shows you are growing as a company. You have established a customer base, and there is a demand for your products. However, every launch comes with its own set of trials and tribulations. You need to be prepared for the challenges you may face along the way.
It’s time to get the ball rolling and develop your marketing strategy for the new product. You need to get the word out there that you’re launching a new collection. Your customers can get excited about the product and, hopefully, increase sales.
Follow this quick guide to promote the launch of your new collection.
Host an event
In-person events are finally back in action. You could host an event to build hype around your new product. The event should be related to the new collection. For example, if you’re releasing a wildflower collection, you could host a lunch with floral decorations. Give everyone at the event a free sample of your product and share some of the ideas behind it. It may include innovative technology that hasn’t been used in the industry before. You need to sell your product to the people at the event. Make sure to invite a few influencers to get the event online as well.
You could use a virtual event platform to host an online event as well. This will help to raise awareness of the product launch and provide more information to potential customers. You can also send the product for people to try at home while attending your virtual event.
Social media
You should already have an established business account on social media. A new collection is a perfect time to drive traffic to your page and engage with your customers. You need to create a little buzz around your business online. Hold competitions to win free products and get to know your audience. You might find some inspiration for the next launch.
Social media ads
Social media ads can reach a much wider audience than your Instagram posts will. You can promote your product to different demographics to see how they respond to the new launch. Or you could reach out to an influencer to start working on some sponsored content today. They will advertise your product to their huge following and hopefully encourage more people to follow your company.
Launch day
On launch day, you will be a bundle of nerves, excitement and stress. Keep a set schedule for the day, and take it one step at a time. You can handle any hurdle that comes your way. You just need to remain calm and on top of your game. Respond to any customer queries quickly and promote the day on your social accounts. Launch day is the final push for marketing.
Launch your next collection with a fabulous marketing campaign.
