Whether you run a business and you are in search of social media influencers who will help spread the word about your products, or you are someone who is searching for entertaining influencers so you can gain access to valuable tips about top quality products that you are interested in, the key is to know how to find those influencers in the first place. After all, not all social media influencers are created equal. So, what are some of the steps you can take to quickly find influencers on social media who can help enhance your online experience? Check out the tips below to get started.
Use Hashtags to Perform a Quick and Easy Search
First, consider the hashtags that your customers would search for when looking for the types of products that you sell. Or, if you are a consumer who is searching for fun social media influencers to follow, you can use the same types of hashtags to find what you are looking for.
Carefully look through the search results to see which influencers are talking about the types of products that are relevant to you or your business. View their content to see if they produce high-quality videos, and get a feel for their personality to see if they are engaging, knowledgeable, and interesting.
Use Influencers to Find Other Influencers
Do you already know one or more social media influencers that you really enjoy watching? Then consider checking out the accounts that they are following, or that are following them. You might discover that there are other great influencers who are connected to them, and you can access their accounts quickly and easily by taking this route.
Another way to find social media influencers is by using your own social media accounts to simply create posts in which you ask your friends and colleagues to direct you to their favorite influencers. It doesn’t get easier than that, right? You might be surprised by how many people will gladly make recommendations that can steer you in the right direction.
Confirm the Authenticity of a Social Media Influencer
Bear in mind that some people who claim to be social media influencers might not be legitimate, and might be trying to scam people. It’s sad but true. So, once you have found a potential social media influencer that you think would be a great match for your business when you are trying to promote your products to the masses, it’s a good idea to run a background check on them.
Doing this is quick and easy when you use Nuwber because all you have to do is type in their name to gain access to information like contact details, if they’ve been involved in lawsuits or have police records, and more. Then, once you know that someone is being honest about who they are, and you know that they are trustworthy, you can move on to the next step and ask them to help you promote your brand.
Remember, as you search for social media influencers, it is important to look at the content that they have posted over a long period of time. That way, you can see how they have evolved, and you can also determine whether or not their follower base has grown or if it has stayed the same.