In such a fast-paced world, businesses are always looking for new ways to outperform their competitorsand snag their market share. Naturally, the battleground has moved into the online space in recent years, which means that business owners have a lot more tools at their disposal, too.
These simple strategies for digital marketing and leveraging your data analytics will help you use all the benefits of the World Wide Web to your advantage so you can absolutely dominate in your industry.
Build a Strong Online Presence
If you want to be noticed by your target audience, building a strong online presence is non-negotiable. You need to be searchable, provide your audience with relevant information, offer up useful content, and engage with your online community.
Invest in developing a business website that’s mobile-responsive, search engine-user-friendly and search engine optimized – if you’re based in the UK then an SEO agency Manchester will be able to help you make sure your site and social platforms are all reaching your local audience.
Know Your Enemy
When it comes to the business world, you have to know your rivals inside and out before you can destroy them. Find out as much as you can about the tactics, flaws, and strengths of competitor companies in your area that will inform your own business strategies.
You can use resources like SimilarWeb, Ahrefs, and SEMrush to get a better idea of the keywords your competitors are using, what their website traffic looks like, and their general online presence. This information might not feel like it’s relevant to you, but it can be used to help build your own strategies and figure out how to outrank them.
Content is King
When it comes to information in the digital age, content is king. Blog posts, videos, stunning photos, podcasts, infographics, carousels – you name it, your audience wants it.
You need to make sure that your content is useful though – share relevant information and educate, solve problems, or simply entertain your customers. This is an incredible way to drive traffic, grab and hold attention, and position your brand as an industry authority over your competitors.
Use the Power of Social Proof
Consumer behaviour is always going to be influenced by social proof – this is why influencers have become such a major part of online marketing strategies. If you don’t have the budget to work with any influencers just yet, you can simply encourage your happy customers to postcomments and reviews on your website or social media pages, and let these be front and centre.
Showcase any affiliations, certificates, and partnershipsthat might boost your credibility as well, and you’ll distance yourself from the competition immediately.
Leverage Your Data Analytics
Finally, never forget that there is a gold mine of data for you to use when you’re working in the online space. Use business analytics software like Kissmetrics, Hotjar, or the humble yet powerful Google Analytics to monitor and evaluate all the user activity on your website.
When you know how things are going, it’s far easier to pivot your strategy or keep doing more of what’s working.
