IKEA announces in store winter festival with free family activities

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IKEA is excited to announce that they will be hosting the in-store Winter Festival to celebrate the festive season. There will be an array of FREE in-store activities, offers and deals for the whole family to enjoy.

The magical events will begin from 21st November until 24th December 2022, with IKEA Family members able to watch festive family favourites, amongst other activities. Film viewings will take place in the store restaurant and Family members are invited to get comfortable under twinkling lights, wrapped up in cosy blankets.

London IKEA stores also have a very special guest visiting the weekend of Saturday 3rd and Sunday 4th December 2022, with Family members being able to enjoy a breakfast with Santa himself in the store’s restaurants. Those attending have the chance to register their child/ children’s name to receive an early Christmas present, handed out by Santa and his elves².

Transformed into a mini-grotto-workshop, children can explore their imaginations and become elves themselves, learning how to make their own tree decoration to take home to cherish for many more Christmases to come.

For those wanting to learn more about Swedish traditions, customers can pre-book their space to attend one of the store’s Santa Lucia sessions on Saturday 10th December 2022. With different activities and workshops taking place around the store, guests can expect to decorate their own traditional headbands and candle holder, whilst learning all about Santa Lucia.

Other fun activities for all the family that are taking place in store during the IKEA Winter Festival include:

Jolly Gingerbread: drop-in sessions where, using VINTERSAGA kits, children can express their creativity by decorating their own gingerbread biscuits with icing and edible glitter.
Bauble Bonanza: a drop-in activity especially for the kids allowing them to create their very own bauble, making the experience of decorating the family Christmas tree even more magical and personal.
Winter Wreath Workshops: a bookable workshop for adults giving visitors the chance to come together, enjoy the festive spirit and hand-make their own Christmas wreath.

IKEA is also helping busy parents to make mealtimes easier after a busy day of festive fun in store, with little ones able to tuck into a kid’s pasta with tomato sauce and a soft drink in the restaurant for just 95p. Usually priced at £2.20 for the dish, and £1 for a drink, the offer presents a 70% saving. All other children’s meals, including plant balls with mashed potatoes, cream sauce and lingonberry, and vegetable nuggets with chips and peas can also be picked up for £1.50 with fruit and a refillable drink included, saving over £2 off the usual price.

Before heading home, families can also get their hands on a real Nordmann fir Christmas tree to take away and decorate together for just ‘£15’. From Monday 25th November 2022, customers can purchase a real fir tree for £25 and receive a £10 gift voucher to redeem in stores between 9th January until 15th February 2023 (excludes online purchases) ⁴.

A store manager at IKEA, commented: “The lead up to the festive season is full of excitement for everyone – especially little ones. While we’ll all be tightening our wallets a bit more this festive season, we’re delighted to be hosting a series of free activities as part of the IKEA Winter Festival, to help families to enjoy an affordable and fun day out with us this winter.”