The UK is headed for a summer of football that everyone’s going to remember and Livat Hammersmith wants local residents to experience every moment of the games together.
With the world’s eyes cast on North America for the sport, Livat Hammersmith is bringing the celebration home to West London. From 15th of June to 27th of June, the meeting place is launching a destination wide food and culture activation in partnership with IKEA Hammersmith. Think two weeks of flavour, community and the kind of shared experiences you simply can’t get on a screen.
IKEA and Livat Hammersmith have teamed up to curate a lineup of exclusive limited-edition hot dogs only available from 15th of June to 19th July. Inspired by the flavours of North America, the IKEA X Livat Hammersmith Hot Dog Menu includes:
The Mexico Dog & Mexico Plant Dog: £4.50 – topped with chilli non-carne, sour cream and chives
The Canada Dog & Canada Plant Dog: £4.50 – with grated cheese, mayonnaise, vegan bacon bits and chives
The USA Dog & USA Plant Dog: £4.50 – finished with mac & cheese, crispy onions and chives
Whether you’re a meat eater or prefer plantbased, there’s a dog with your name on it.
Throughout the two week activity, visitors are also encouraged to explore Livat’s wider food and drink offering through the new ‘Moments on the Menu’ booklet: a curated food guide featuring exclusive offers, menus and promotions from participating retailers across the destination.
A total of 5,000 booklets will be distributed throughout the campaign, spotlighting brands including IKEA, Lidl, Sainsbury’s and ChickenShop, while encouraging guests to discover new flavours, dining moments and food experiences across Livat Hammersmith.
The atrium will also be hosting live activations and seasonal food moments throughout June, all running midday to 3pm and designed to create memorable, shareable moments.
On 17, 23 and 27 June, a Game Day Snacks Stall and Hand-Out with Lidl, Sainsbury’s and IKEA will land in line with England’s Euro fixtures, driving sales of the kind of snacks shoppers will want to take home for that evening’s game.
On 18 June, a refreshing drink hand-out with IKEA will mark Royal Ascot Ladies Day, and on 28 June, Strawberries & Cream tasters will celebrate the start of Wimbledon the following day.
