Inside the 2017 Football Business Awards

LONDON, ENGLAND - NOVEMBER 02: John Motson receives the Global Football Ambassador award during the Football Business Awards evening at Tobacco Dock on November 2, 2017 in London, England. (Photo by Alex Morton/Getty Images for Football Business Awards ) *** Local Caption *** John Motson

Chelsea FC, Manchester City FC, Wolverhampton Wanderers FC, Swansea City AFC and Sunderland FC were amongst the winners tonight of the 2017 Football Business Awards.

Now in their 6th year, the Football Business Awards recognise both the business units within football clubs responsible for commercial success and off-pitch activity, alongside those professional services and businesses dedicated to supporting clubs and the game itself.

Simon Burton, Co-founder of the Football Business Awards, said: “The awards are becoming increasingly difficult to win year on year and an increasingly valuable marketing badge for those who manage to do so. We’re delighted to announce the winners of the 2017 Football Business Awards, congratulations to all the winners and silver and bronze recipients.”

The winners are:

Best Club Marketing Initiative – Premier League: Swansea City AFC
Best Club Marketing Initiative – Non-Premier League: Wolverhampton Wanderers FC
Best Football Club Hospitality: Chelsea FC
Best use of Technology (non-Club specific): & Supponor
Best use of Technology by a Club: Manchester City FC with SAP
Best Business Serving Football – Up to £2m turnover: Piglet’s Pantry
Best Business Serving Football – Over £2m turnover: St George’s Park
Best Football Community Scheme: Albion in the Community
Best Corporate Social Responsibility Scheme: Burnley FC in the Community
Innovation Award: Emirates FA Cup Story – Mischief PR
Best Non-Match Day Use of the Venue: Manchester City FC – City Football Academy
Best Professional Service Business Serving Football: Smith & Williamson
Agency of the Year: WePlay
Best Fan Engagement by a Club: Sunderland AFC
Sponsorship Deal / Partnership of the Year: Avon and Liverpool Ladies FC
Best Brand Activation Involving Football: Betstars and Leicester City FC
SeatGeek FC Business CEO of the Year (Overall): Daniel Levy, Tottenham Hotspur
NuCalm fcbusiness European Football CEO 2017: Vadim Vasilyev of AS Monaco
Fcbusiness Premier League CEO of the Year: Daniel Levy, Tottenham Hotspur
Fcbusiness Championship CEO of the Year: John Kay, Preston North End
Fcbusiness League One CEO of the Year: Stephen Bettis, Sheffield United
Fcbusiness League Two CEO of the Year: Gary Sweet, Luton Town
Fcbusiness SPFL CEO of the Year: Duncan Fraser, Aberdeen FC