Inside The Star Paws campaign


Following on from the international premiere of the most recent Star Wars film, The Last Jedi, the healthy dog food and treat brand Pooch & Mutt has launched its latest campaign in homage to the blockbuster series.

The Star Paws campaign features cute pooches dressed as famous Star Wars characters, mocked up into their own movie-poster style images. This includes a doggy-Dart Vader – “Welcome to the Duck side” and a yappy-Yoda – “May the Pork be with you”.

Pooch & Mutt has a bit of history of this type of campaign. Last year they released a behind the scenes ‘mockumentary’ showing how Buster the Boxer may (or may not) have behaved backstage on the filming of John Lewis’ famous trampoline ad. This campaign had over 1m views on – where it can still be seen and was PR week’s top John Lewis parody ad.