Introducing Sweet P Social: Connecting millennial content creators directly with aspirational brands


Sweet P Social, a platform designed to bring together premium brands and millennial creatives to create impactful social media content, launches to the public today; inviting creatives and brands to join existing users including Sunday Somewhere, The Buff, Stashd and Wolf & Badger Studios. The site caters to brands particularly interested in capturing the attention of millennial or Gen Z customers.

After two years of development, founders Pierre-Antoine de Preux and Doone Roisin say the platform addresses a gap in the market, giving brands seamless access to photographers, filmmakers, graphic designers and art directors.

The site is a one-stop-shop; whether brands need bold photography, impactful videos for Instagram Stories, digital designs for their Instagram feeds or innovative social media campaigns.

How it works:

• Highest quality creators – an in-depth three-step approval process, including a vetting creative board, means only the best talent secures a place on the platform

• Users can search by profession, industry, location and more

• Only quality jobs available, with a minimum transaction value of £5,000 and all payments taking place through the platform

• Commission ranges from 10-18% with additional subscription plans available, tailored campaigns and insurance options in the future.