Movember is putting youth mental health centre stage this year, as its annual celebrity photoshoot returns with a powerful new focus and a rallying call to change the lives of young people across the country.
Sport has long been a source of belonging, confidence and community for millions of young people. But at a time when mental health challenges among boys and young men are rising, those same environments now have a critical role to play. Movember’s 2025 campaign calls on sports fans to grow moustaches to help fund vital mental health programs that uses sports clubs & communities to build mental resilience in young people.’
The campaign highlights Movember Ahead of the Game, the charity’s groundbreaking early-intervention programme delivered through sport. It helps young players learn how to look after their mental wellbeing, speak up when times are tough and support their teammates. With half of all mental health conditions beginning by age 14, and three quarters by 24, early support has never been more urgent.
This year’s photography spans Premier League stadiums, training grounds and community spaces, capturing the connection between young people, sport and the places that shape them. Celebrities taking part include:
David Seaman, Joel Corry, Pete Tong and Perry Groves at Arsenal’s Emirates Stadium
Tony Bellew and Ian Snodin at Everton’s new Hill Dickinson Stadium
Jason Isaacs wearing his Liverpool shirt in a local park
Rob Aramayo and Leeds legend Tony Dorigo at Elland Road
Adam Hills and George Williams at the Halliwell Jones Stadium, home of Warrington Wolves
Dominic Solanke and Danny Aarons at Tottenham Hotspur Training Ground
To see firsthand how funds raised by Movember make a difference, Dominic Solanke and Danny Aarons also joined a bespoke Movember Ahead of the Game workshop with 12 to 13 year-old boys at Lea Valley Academy. The session was delivered though the Tottenham Hotspur Foundation, and gave Dom and Danny a close-up look at how the programme helps young people build resilience, understand their emotions and support each other on and off the pitch.
Movember Ahead of the Game is a proven early-intervention programme built on global mental health expertise. Delivered through interactive workshops for players, coaches and parents, it teaches young people how to recognise challenges earlier, respond with confidence and build long-term resilience. The programme has already reached more than 41,000 young people, parents and coaches across the UK, with outstanding engagement and feedback from clubs and communities.
Tracy Herd, Director of Men’s Health at Movember, said:
“This campaign is about changing the game for young people. Sport brings people together in a way few things can, and we want to harness that power to build lifelong mental fitness. Movember Ahead of the Game gives young people the confidence to talk, the resilience to cope and the skills to support their mates. With the backing of familiar faces and sporting communities, we can reach even more families, clubs and teams across the country.”
Movember is now significantly scaling up its impact. Over the next three years, it will work with 50 delivery partners across football, rugby league, cricket, boxing, athletics and more, reaching an estimated 100,000 young people, parents and coaches and helping to build mentally fit clubs and communities nationwide. Movember is also deepening its role across sport as the Official Mental Fitness Partner of the World Boxing Championships 2025 and the Rugby League Ashes, and as the Official Hosting and Charity Partner for the Global Alliance for Mental Health and Sport Conference at London Stadium this November.
