Jo Pavey MBE warms up to take free Fit For Sport family Easter Activity Challenge


As the coronavirus lockdown continues into the Easter Bank Holiday weekend, Fit For Sport is offering families fresh inspiration and motivation by inviting them to take its free Easter Activity Challenge. Its aim is to engage at least 10,000 families for 10 minutes at 10am on Bank Holiday Monday, April 13th in a bid to raise heart rates and smiles across the nation.

Getting right behind this initiative is Jo Pavey MBE, five-time Olympian British long-distance runner and mum of two. “Exercise is so beneficial for physical and mental wellbeing during the lockdown and I love the energy and fun of the Fit For Sport Easter Activity Challenge,” she says. “The kids and I have given it a little go already and we’re all set to join in the fun on Easter Monday at 10am,” says Jo who has filmed the exercises with her children at home for others to follow on the day. Like so many families, Jo has been looking for ways to keep the family active while on lockdown. “I love the idea of families up and down the county being active at the same time and whether you choose to do it indoors like us or outside I highly recommend this 10 minute challenge which will raise your family’s spirits as well as your heart rates.”

Easy to take part
It couldn’t be easier to take part in the Fit For Sport Easter Activity Challenge. You simply register at, take the challenge and log your family’s results. Depending how you perform, you will be awarded a Bronze, Silver or Gold grading. No TV screens, Apps or downloads necessary! The Activity Challenge can be done indoors or outside and consists of three age-graded activities: Throw & Catch, Running and Jumping. The idea is that having done it once, your personal target is set – ready to try and improve on it the following day which is highly motivating! Once you’ve recorded your results, please tag #ActivityChallenge when posting your family videos and photos on social media.

“Our Activity Challenge is a fun and easy way to get families moving together,” says Fit For Sport CEO Renee Bowman. “Here at Fit For Sport we share a passion for keeping families moving and it’s vitally important we do this during these uncertain times. Designed to measure agility, stamina, and hand-eye coordination, our Activity Challenge provides a baseline score for everyone taking part which they can aim to improve upon. It’s highly motivating and children love to see their scores go up.”