A joint project of the Rinat Akhmetov foundation, Rinat Akhmetov’s football club FC Shakhtar, and the Ministry of Digital Transformation of Ukraine, known as ‘Digital Physical Education Lessons’, became a finalist of the International Corporate Engagement Awards in London, UK, it has been announced.
The new joint project was nominated as a finalist in the categories ‘Best Sports and Leisure Programme’ and ‘Best Foundation’.
What is the ‘Digital Physical Education Lessons’ project?
The Digital Physical Education Lessons (DPEL) project was created more than a year ago when tens of thousands of Ukrainian schoolchildren were sent home due to the COVID-19 pandemic for home-based learning. In a first for Ukraine, the Rinat Akhmetov Foundation therefore put together a new project made up of exciting physical education lessons to help support children’s’ physical education while they were stuck at home. As part of the DPEL project, Rinat Akhmetov also allocated more than UAH 450 million to help the country fight the COVID-19 pandemic.
All in all, the Foundation’s new project grew to an audience of over five million people throughout the country. And in July, the DPEL project won two nominations in one of the most prestigious industry awards — the IPRA Golden World Awards — and is now on the shortlist of another prestigious award according to the Rinat Akhmetov Foundation website. “The Foundation is proud that these impressive results have been recognized by the professional community,” said Volodymyr Kapustin, a representative of the Rinat Akhmetov Foundation.
The Foundation has been nominated for a Corporate Engagement Award. Handed out by ‘Communicate’ magazine to the most talented communication initiatives and companies working hard to make the world a better place, previous winners include Vodafone, Adidas, Pfizer, Google, Deutsche Bank, and more.
All episodes of the DPEL project have been posted online by the Rinat Akhmetov Foundation. These are available on both Facebook and YouTube, and the Ukrainian national online digital platform for the development of digital literacy, diia.gov.ua.
What is the Rinat Akhmetov Foundation?
Rinat Akhmetov is a Ukrainian businessman and former politician who founded and operates his namesake charitable organization, the Rinat Akhmetov Foundation. Akhmetov also owns System Capital Management, a financial holding company, and Shakhtar Donetsk, a Ukrainian professional football club. He is a former member of the Ukrainian parliament.
Rinat Akhmetov founded the Foundation for Development of Ukraine (often referred to as the ‘Rinat Akhmetov Foundation’) on July 15, 2005. According to Akhmetov, the purpose of creating the Foundation was to help address the root causes of social problems in Ukrainian society by building a consistent social development strategy.
The Rinat Akhmetov Foundation operates independently; it is not motivated by politics or populist ideas, and its activities are managed through professional expertise and in coordination with a focus on achieving its stated objectives.
According to the Foundation’s website, these objectives are:
“Work for people by eliminating pressing social problems by adopting the best experience gained in Ukraine and abroad; by creating unique system decisions; by achieving the best results with each of our projects and activities.”
The Foundation works towards this mission by applying high standards and operating transparently to and in everything that it does, from decision-making to planning and execution.
