Hot on the heels of giving tennis fans a ‘Game Set Match’ experience while waiting to enter the gates of SW19 last week, asmodee brought the power of play to one of the biggest queue moments of summer – surprising fans waiting for the most anticipated K-Pop performance of the year!
Quick, travel-friendly games were distributed to fans braving the heat to be first through the turnstiles, helping them break the ice, pass the time, and make memories before the music had even started.
The result was instant with small groups forming, laughter travelling down the line, and the queue turning into a shared pre-show moment, all thanks to the power of play, reinforcing that you don’t need a table (or even much space) to turn waiting into a moment of real connection.
Lindsay Cooper, Senior Marketing Brand Manager at asmodee, said: “The best nights out start before you even walk through the gates to the venue and a great game is one of the fastest ways to get people talking and laughing together. Tonight we wanted to give fans something fun to do while they wait, and a memory to take home with them afterwards.”
To find the perfect travel size game, to play on the go please visit https://www.asmodee.co.uk/
