LACOSTE X ROLAND GARROS SCREENING THIS WEEKEND, CELEBRATING BRANDS LAUNCH WITH HARRODS IN THE NEW MEN’S SPORTS ROOM AND THE 50 YEAR PARTNERSHIP BETWEEN THE BRAND AND THE TOURNAMENT
French heritage lifestyle brand Lacoste, known for its strong affiliation and longstanding commitment to tennis has taken over the Roast and Bake area outside of Harrods for a live screening of Roland Garros over the highly anticipated finals weekend.
The space will be open from Friday 11th June- Sunday 13th June for any tennis enthusiasts wishing to sit back with refreshments in hand and enjoy the match live on a large outdoor screen, situated in a buzzing prime location of London.
Food and beverages will be served up by the co-branded Lacoste X Harrods coffee van which has been taken over in conjunction with the pop-up space.
Viewers will be encouraged to visit the Harrods’ fresh 4000 sq. ft. sportswear room located in the 2nd floor new men’s sports room where Lacoste will be positioned amongst 20 highly sought- after performance and speciality brands. Presented in a bespoke store concept which premieres in the UK for the first time in Harrods, Lacoste will give customers the chance to win a once in a lifetime trip to Paris with Lacoste to watch Roland Garros live in 2022.
WHERE: Hans Crescent, Knightsbridge London, SW1X 0LS
WHEN: Friday 11th June – Sunday 13th June
From 1.30 p.m. to 7 p.m. Friday (Men’s Semi Finals)
From 1.30 p.m. to 7 p.m. Saturday (Women’s Finals & Men’s Doubles Final) From 12 p.m. to 6 p.m. Sunday (Women’s Doubles Final & Men’s Final)