Today marks the launch of Find Your Four, a new, unifying campaign from Gilead Sciences to support all people living with HIV. Find Your Four aims to help those with HIV to think about important areas of their broader health and wellbeing, and empower them to talk to their healthcare team or support group about why they matter.
“It has been an incredibly hard year for so many people and looking after yourself and your wellbeing has never been so important, especially if you are living with HIV. The concept of Find Your Four is a simple and engaging way of helping people living with HIV to improve their overall health and wellbeing whether that is through a focus on their mind, body, everyday life or ensuring they have the information and support they need” said Rebecca Tallon De Havilland, Find Your Four ambassador and Founder of Trans Project Bootcamp, UK & Ireland.
The campaign has been developed with the HIV community and is underpinned by research into the health and wellbeing of people living with HIV, also initiated by Gilead Sciences, that found over half (55%)* of people with HIV report that their physical health has deteriorated since March 2020 compared to 30% of the general population and four fifths (81%) of people with HIV report feeling more stressed or anxious since March 2020 compared to 54% of the general population1.
“Living with HIV is a very different story to what it was 20 years ago and most people now have a life expectancy similar to those not living with HIV, however there can be stark differences in the quality of life of those individuals” said Leena Sathia, Medical Director, Gilead Sciences. “This campaign is part of a broader commitment from Gilead to support people living with HIV to not only live, but to live well with HIV, and we were delighted to collaborate with the HIV community to bring this commitment to life through Find Your Four.”
The striking and aesthetically bold approach of this campaign aims to celebrate the community and frame a positive outlook to the future of living with HIV. At the core of the campaign is a website, designed to support all people living with HIV to think about four elements of their broader health and wellbeing that they want to focus on and where they can find information and support. The website also has an important message for people not living with HIV, but are from communities who are disproportionately affected, on how they can be an ally to the HIV community.
For more information about the campaign visit: www.HIVFindYourFour.co.uk